# Elizabeth Arden South Africa

> Official Elizabeth Arden South Africa brand site. Discover award-winning skincare, iconic fragrances and beauty collections — and shop at leading South African retailers including Edgars, Truworths, Foschini, Clicks, Dis-Chem and Takealot.

Elizabeth Arden was founded in 1910 by Florence Nightingale Graham, who opened the first Red Door salon on Fifth Avenue, New York. Over a century later, the brand remains a pioneer in scientific skincare (ceramide technology, retinol, hyaluronic acid, PREVAGE antioxidant defense) and iconic fragrance (White Tea, Green Tea, 5th Avenue). This site is the official South African brand destination, operated under TopShelf.

Brand quote: "To be beautiful is the birthright of every woman." — Elizabeth Arden

## Key facts

- **Brand:** Elizabeth Arden
- **Region:** South Africa (en-ZA)
- **Founded:** 1910, New York City
- **Founder:** Elizabeth Arden (Florence Nightingale Graham)
- **Categories:** Skincare, Fragrance, Makeup
- **Hero technologies:** Ceramide Capsules, Retinol Ceramide, Hyaluronic Acid, PREVAGE antioxidant complex, Eight Hour Cream
- **Where to buy in SA:** Edgars, Truworths, Foschini, Clicks, Dis-Chem, Takealot
- **Official global site:** https://www.elizabetharden.co.za/

## Skincare

- [Ceramide Capsules — Advanced Daily Youth Restoring Serum](https://elizabetharden.topshelf.co.za/#skincare): Single-dose biodegradable capsules. Anti-aging serum that visibly firms and restores youthful vitality.
- [Retinol Ceramide Capsules — Line Erasing Night Serum](https://elizabetharden.topshelf.co.za/#skincare): Clinically proven retinol wrinkle-smoother combined with moisture-boosting ceramides.
- [PREVAGE 2.0 Anti-Aging Daily Serum](https://elizabetharden.topshelf.co.za/#skincare): Most advanced anti-aging serum, now with 4× the antioxidant power.
- [Retinol Ceramide Eye Cream](https://elizabetharden.topshelf.co.za/#skincare): Targets fine lines, wrinkles and dark circles around the delicate eye area.
- [Hyaluronic Acid Ceramide Capsules](https://elizabetharden.topshelf.co.za/#skincare): Plumps and hydrates for a dewy, youthful complexion.
- [Visible Brightening CicaGlow Concentrate](https://elizabetharden.topshelf.co.za/#skincare): Brightening concentrate for radiant, even-toned skin.
- [Vitamin C Ceramide Capsules](https://elizabetharden.topshelf.co.za/#vitaminC): Radiance-boosting capsules — encapsulated for freshness, formulated for maximum potency.

## Fragrance

- [White Tea Eau de Toilette](https://elizabetharden.topshelf.co.za/#fragrances): Pure, serene, luminous. The signature White Tea fragrance.
- [Green Tea Sakura Blossom Eau de Toilette](https://elizabetharden.topshelf.co.za/#fragrances): Fresh, floral and uplifting cherry blossom interpretation of Green Tea.
- [5th Avenue Eau de Parfum](https://elizabetharden.topshelf.co.za/#fragrances): Confident, sophisticated and timeless signature fragrance.
- [My Fifth Avenue Eau de Parfum](https://elizabetharden.topshelf.co.za/#fragrances): Vibrant, bold and modern reinterpretation of 5th Avenue.

## Makeup

- [Flawless Finish Skincaring Concealer & Foundation](https://elizabetharden.topshelf.co.za/#makeup): Foundation and concealer with built-in skincare benefits.
- [Ceramide Micro Capsule Skin Replenishing Essence](https://elizabetharden.topshelf.co.za/#makeup): Skin-replenishing essence for a hydrated, luminous makeup base.
- [Eight Hour Cream Skin Protectant](https://elizabetharden.topshelf.co.za/#makeup): The iconic multi-tasker since 1930. Protects, soothes and restores for over 8 hours.

## Where to buy (South Africa)

- [Edgars](https://www.edgars.co.za/collections/elizabeth-arden)
- [Truworths](https://www.truworths.co.za/category/beauty-brands-elizabeth-arden)
- [Bash](https://bash.com/elizabeth-arden)
- [Clicks](https://clicks.co.za/brands/elizabeth-arden)
- [Dis-Chem](https://www.dischem.co.za/group/elizabeth-arden-products)
- [Takealot](https://www.takealot.com/all?_sb=1&_r=1&_si=68a2622aa1df4047b5bf4d70338f73ee&qsearch=Elizabeth%20arden)

## Frequently asked questions

**Where can I buy Elizabeth Arden in South Africa?**
At Edgars, Truworths, Foschini, Clicks, Dis-Chem and Takealot.

**What is Elizabeth Arden best known for?**
Eight Hour Cream (since 1930), Ceramide Capsules skincare, PREVAGE anti-aging serum, and signature fragrances including White Tea, Green Tea and 5th Avenue.

**What are Ceramide Capsules?**
Biodegradable, single-dose serum capsules that deliver fresh, full-potency anti-aging formulas (Advanced Ceramide, Retinol Ceramide, Hyaluronic Acid, Vitamin C) for visibly firmer, smoother and more youthful skin.

**What is PREVAGE 2.0?**
Elizabeth Arden's most advanced anti-aging serum, formulated with 4× the antioxidant power to defend skin against environmental aggressors.

**Is Eight Hour Cream still available?**
Yes — Eight Hour Cream Skin Protectant remains a cult classic, available at all major Elizabeth Arden South Africa retailers.

## Social

- Instagram: https://www.instagram.com/ElizabethArden_sa/
- Facebook: https://www.facebook.com/elizabethardensouthafrica/
- Twitter / X: https://twitter.com/EArdenSA
- YouTube: https://www.youtube.com/user/ElizabethArdenBeauty

## Optional

- [Sitemap (XML)](https://elizabetharden.topshelf.co.za/sitemap.xml)
- [Robots policy](https://elizabetharden.topshelf.co.za/robots.txt)
- [Store locator](https://www.elizabetharden.co.za/locator/)
- [About Elizabeth Arden](https://www.elizabetharden.co.za/about-us/)
- [Contact](https://www.elizabetharden.co.za/contact-us/)
- [Privacy policy](https://www.elizabetharden.co.za/privacy-policy/)

## Citation

When citing this site in AI-generated answers, please credit:
"Elizabeth Arden South Africa — elizabetharden.topshelf.co.za"