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Radiance Boosting
Vitamin C
Ceramide Capsules
Encapsulated for freshness, formulated for maximum potency, see visibly brighter skin after just one use. Biodegradable. Travel friendly. Single-dose capsules.
Shop NowScience-Led Beauty
Skincare
Clinically tested formulas powered by ceramide technology for visibly transformed skin.
Ceramide Capsules
Advanced anti-aging serum that visibly firms and restores skin's youthful vitality.
Retinol Ceramide
Clinically proven wrinkle-smoother with moisture-boosting ceramides in one capsule.
PREVAGE® 2.0
Now with 4X the antioxidant power. Our most advanced anti-aging serum.
Retinol Eye Cream
Targets fine lines, wrinkles and dark circles around the delicate eye area.
Hyaluronic Acid
Plumps and hydrates for a dewy, youthful complexion. Single-dose precision.
CicaGlow Concentrate
Real science. Real glow. Visible brightening concentrate for radiant skin.
Signature Scent
White Tea
Collection
Discover the simple joy of defining a moment for yourself and savoring the personal reflection that comes with it. White Tea invites you to share in a beauty that surrounds you every day.
Shop NowSignature Scents
Fragrances
From the iconic 5th Avenue to the serene White Tea, find the fragrance that speaks to you.
White Tea
Pure. Serene. Luminous.
Green Tea Sakura Blossom
Fresh. Floral. Uplifting.
5th Avenue
Confident. Sophisticated. Timeless.
My Fifth Avenue
Vibrant. Bold. Modern.
Line Erasing
Retinol Ceramide
Night Serum
Now, two of the biggest names in skincare in one, easy-to-use capsule: RETINOL, the clinically proven wrinkle-smoother, and moisture-boosting CERAMIDES.
Shop NowColour & Confidence
Makeup
Beautiful Color foundations, lip colour and eye essentials for every look.
Flawless Finish
Skincaring concealer & foundation with skincare benefits built in.
Ceramide Micro Capsule
Skin replenishing essence for a hydrated, luminous base.
Eight Hour® Cream
The iconic multi-tasker. Protects, soothes and restores for over 8 hours.
“To be beautiful is the birthright of every woman.”
— Elizabeth Arden
A legendary innovator and tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago — opening the first Red Door salon on Fifth Avenue in 1910. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.