Leighton Meester holding the Eternal Aura fragrance bottle among pink roses

Let Your Aura Bloom

We are inviting South Africans to nominate an inspiring woman whose journey, strength and confidence deserve to be recognised and celebrated.

An exclusive group of women will be celebrated at the 'Let Your Aura Bloom' event in Johannesburg on 1 August 2026.

Submit Your Nomination

Nominate a Woman whose Story has Bloomed

Tell us about her. Share her journey, her strength and the moments that make her shine — Nominations are open from 5 – 19 July 2026. Winners will be announced on 22 July 2026.

Takes about 3 minutes

Journey Into Your Aura

Product Overview

Eternal Aura

Eau de Parfum

Created by women for women, Eternal Aura Eau de Parfum is the new signature fragrance by Elizabeth Arden. This radiant floral amber celebrates your aura, grace, and strength, transporting you from the everyday into a world of confident beauty.

Vibrant pink pepper and fresh pear create a sparkling opening before blooming into magnolia and pink peony. This heart is elevated by an exclusive nuance, crafted through a unique co-distillation extraction of rose and ambrette, developed specifically for Elizabeth Arden. Warm sandalwood and amber provide a sensual, lasting embrace.

Olfactive Territory

Floral Amber

Eternal Aura Eau de Parfum bottle with magnolia petals and amber resin

The Ritual

The Art of Layering

Make the scent linger

Eternal Aura layering — Body Balm and Eau de Parfum
  1. Step 01

    Body Balm

    Massage the silky balm-to-cream onto clean skin to nourish and prime — a scented base that softens.

  2. Step 02

    Eau de Parfum

    Spritz 15 centimeters away on pulse points — wrists, neck, behind the ears — for depth and longevity.

  3. Step 03

    Walk through

    Mist the air in front of you and step through — a subtle, all-over scent that lasts all day.

The Collection

The Eternal Aura Collection

Eternal Aura Eau de Parfum 100ml

New · Eau de Parfum

Eternal Aura Eau de Parfum

A bold floral amber celebrating your aura, grace and strength — with pink pepper, magnolia and sandalwood.

Eternal Aura Body Balm

New · Body Care

Eternal Aura Body Balm

A silky balm-to-cream that nourishes, softens and revitalises — layering scent into skin.

Eternal Aura Eau de Parfum 30ml

30ml

Eternal Aura Eau de Parfum 50ml

50ml

Eternal Aura Eau de Parfum 100ml

100ml

Eternal Aura Body Balm 125ml

125ml

Good to Know

Frequently Asked Questions

Eternal Aura Fragrance & Body Balm

Where can I buy Eternal Aura?

You can find Elizabeth Arden Eternal Aura Eau de Parfum and Body Balm at these retailers: Amazon, Bash, Clicks, Dis-Chem, Edgars, Foschini, Medirite Plus, Miladys, Superbalist, Takealot, Truworths and Woolworths. We can’t wait for you to experience her 🌸

How many sizes are there?

Eternal Aura Eau de Parfum is available in three sizes: 30ml, 50ml and 100ml. The Body Balm is available in one size: 125ml.

What is the price?

The new Eternal Aura Eau de Parfum will retail for an RRSP of R2,100 for 100ml, R1,600 for 50ml and R1,260 for 30ml. The Eternal Aura Body Balm will retail at R820. However, pricing may vary by retailer at different times due to retailer promotions.

What is the body balm?

Think of the Eternal Aura Body Balm as the body-care partner to the Eau de Parfum. It has a beautiful texture that melts into the skin, leaving it feeling moisturised, soft and lightly scented with notes of pink pepper, magnolia and sandalwood. It’s enriched with shea butter, cocoa butter and sweet almond oil to help nourish, smooth and visibly revitalise the skin. Perfect for layering before your fragrance. 🌸

How do I use the body balm?

Apply to clean, dry skin and massage until absorbed. For a beautifully layered scent, follow with Eternal Aura Eau de Parfum on your pulse points. 💗

What sizes does the body balm come in?

The Eternal Aura Body Balm is 125ml.

How to Nominate

How do I nominate someone?

You can nominate a woman whose blooming journey and shining moments deserve to be celebrated via the official Eternal Aura nomination form. You’ll need to complete the nomination form and submit a short written motivation explaining who she is, how she has inspired you and why she deserves to be recognised.

Can I nominate myself?

No, unfortunately this campaign is about paying it forward and recognising the inspiring women in your life.

Who can be nominated?

Nominees must be women or individuals who identify as female, be 21 years or older, legal residents of South Africa, and available to attend the event in Johannesburg on 1 August 2026 if selected.

Who can submit a nomination?

Anyone aged 18 years or older who would like to submit a woman with an inspiring story.

Can I nominate more than one person?

We welcome you to nominate more than one inspiring woman 🫶

Can I edit my entry after submitting?

No. Once an entry has been submitted, it is considered final and cannot be edited or amended.

What do I need to submit with my entry?

You’ll need to complete the nomination form, submit a written motivation of maximum 150 words, and include at least one image or video of the person you are nominating. Videos must be no longer than 2 minutes.

Winners & Judging

What is the judging criteria?

We’re looking for nominations that truly capture the spirit of Eternal Aura 🌸

Eternal Aura celebrates women who have stepped into their aura and embraced the beauty of becoming — women whose journeys, growth, strength and presence deserve to be recognised.

Through the ‘Let Your Aura Bloom’ campaign, the team will be looking for heartfelt nominations that shine a light on remarkable women and the moments that have shaped who they are today.

What do winners receive?

The Let Your Aura Bloom winners will have the opportunity to attend the exclusive event in Johannesburg on 1 August and celebrate other inspiring women’s journeys.

When does the competition open and close?

The Let Your Aura Bloom competition opens on Sunday, 5 July 2026 at 20:00 and closes on Sunday, 19 July 2026 at 17:00. No late entries will be accepted.

Event, Guests, Transport & Accommodation

When is the event?

The Let Your Aura Bloom launch event will take place on Saturday, 1 August 2026 in Johannesburg.

Can the winner bring a guest?

Yes. Each winner may bring one guest, provided the guest is a woman or individual who identifies as female, is 21 years or older, a legal resident of South Africa, and available to attend the event on 1 August 2026 in Johannesburg.

Why is the event only in Johannesburg?

For now we wanted to start the journey in Johannesburg, but let us know if you want to see us in your city 😉

Will transport and accommodation be provided?

No, unfortunately transport and accommodation will be for your own account. We can’t wait to bloom with you! 🌸

Can someone outside Gauteng be nominated?

For this campaign, nominees do not need to be based in Gauteng, however the event will take place in Johannesburg on 1 August 2026. If someone outside of Gauteng is nominated and selected, they would need to arrange their own transport and accommodation in order to attend the event.

What if my nominee cannot attend the event?

Unfortunately if your nominee cannot attend, we will need to choose the next available nominee. To be recognised as a winner, nominees need to be available to attend the event in Joburg on 1 August 2026.

How will I know if my nominee has been chosen as a winner?

Your nominee will be contacted by the Elizabeth Arden South Africa team between the 20th and 21st of July. The final winners will be announced on 22 July on Elizabeth Arden’s social media pages (Instagram, Facebook and TikTok). Fingers crossed! 🤞

Will the winners be announced publicly?

Yes. Winners will be announced on 22 July on Elizabeth Arden’s social media pages (Instagram, Facebook and TikTok). Fingers crossed! 🤞

Privacy, Content & Event Coverage

What personal information will be shared at the event or throughout the competition?

Personal information will be processed for campaign-related purposes, including entry administration, verification, contacting entrants and nominees, winner selection, event coordination and related publicity where applicable.

If a nominee is selected as a winner, her name, image, likeness, voice, biographical information and submitted story/content may be used across campaign-related publicity, social media, digital, PR, editorial and promotional platforms.

Will people be photographed or filmed at the event?

Yes. Winners and their guests may be photographed, filmed, reposted on social media or appear in event content connected to the campaign. By attending, winners and guests acknowledge this as part of the campaign experience.

Do I need my nominee’s consent before entering?

Yes. Please make sure your nominee knows you’re going to be nominating her for this special recognition. Looking forward to reading about her blooming journey.

Is this a lucky draw?

No. Winners will be chosen by Elizabeth Arden South Africa based on each person’s inspirational story.

What happens if a winner does not respond?

We will give you a window of 24 hours to respond. Unfortunately if you don’t respond within 24 hours we will move onto the next beautiful nominee.

Why is the event only for females?

The Let Your Aura Bloom campaign was created to celebrate women and individuals who identify as female, in line with the Eternal Aura fragrance story of modern femininity, confidence and self-expression. For this reason, the event is a female-only experience.

Where can I find the full Terms & Conditions?

You can view the full competition Terms & Conditions here.

“Magnetic. Bold. Feminine.”

A new signature scent for Elizabeth Arden A NEW SIGNATURE SCENT
FROM ELIZABETH ARDEN