New · Eau de Parfum
Eternal Aura Eau de Parfum
A bold floral amber celebrating your aura, grace and strength — with pink pepper, magnolia and sandalwood.
We are inviting South Africans to nominate an inspiring woman whose journey, strength and confidence deserve to be recognised and celebrated.
An exclusive group of women will be celebrated at the 'Let Your Aura Bloom' event in Johannesburg on 1 August 2026.
Submit Your Nomination
Tell us about her. Share her journey, her strength and the moments that make her shine — Nominations are open from 5 – 19 July 2026. Winners will be announced on 22 July 2026.
Your nomination has been received and recorded. Finalists will be notified via email from [email protected].
ReferenceSubmit your Nomination
Share her journey, her strength and the moments that make her shine.
Form v2026.06.26.1
Let Your Aura Bloom · 2026
The promoter of this campaign is Elizabeth Arden South Africa (Pty) Ltd (“the Promoter”), with its principal place of business at 28–30 Tungsten Road, Isando, Gauteng, South Africa.
The “Let Your Aura Bloom” Campaign (“the Campaign”) is a merit-based recognition initiative that celebrates the people who inspire others through their personal journey, resilience, influence, or example. Entrants participate by nominating a person who has inspired them and by submitting their own account of that person’s impact. Entries are evaluated against the qualitative criteria set out in these Terms & Conditions, and selected Nominees are recognised as Winners. No random draw, chance-based mechanism, or lucky draw will apply.
No late entries will be accepted.
For purposes of these Terms & Conditions:
The Campaign is open to Entrants who:
Nominees must:
The following persons are excluded:
Entries must be submitted via the official campaign microsite: elizabetharden.topshelf.co.za/eternal-aura
Each entry must include:
Entries must:
Once submitted, entries:
By submitting an entry, the Entrant warrants and undertakes that:
The Promoter may, at any time, request proof of any consent, authority, permission, or information referred to above, and may disqualify any entry if satisfactory proof is not provided on request.
A maximum of twenty-five (25) Winners will be selected by the Promoter from among the eligible Nominees who meet the Nominee eligibility requirements set out in these Terms & Conditions.
Selection will be conducted by the Promoter in its discretion.
Entries will be evaluated against the following qualitative criteria, with reference to the Nominee and the Entrant’s account of the Nominee’s impact:
The Promoter may take into account both the Nominee’s inspirational impact and the quality, authenticity, and persuasiveness of the Entrant’s submission. Selected Nominees will be recognised as Winners.
The Promoter’s decision is final and binding, and no correspondence will be entered.
Selected Nominees will be recognised as “Let Your Aura Bloom” Winners.
Each Winner will:
No cash prize will be awarded.
Unless expressly stated otherwise by the Promoter in writing, all travel, transport, accommodation, subsistence, and any other incidental costs associated with attendance at the campaign event will be for the Winner and their guest to cover.
The Campaign event is a female-only event. Each Winner may bring one guest, provided that the guest is a woman or individual who identifies as female, is 21 years of age or older, is a legal resident of South Africa, has provided any consent reasonably required by the Promoter, and is available to attend the Campaign event on 1 August 2026 in Johannesburg.
Winners must –
If a Winner does not provide the required confirmation or consent within 24 hours of being contacted, declines participation, is unable to meet these obligations, or is unable to nominate a guest who meets the guest eligibility requirements, the Promoter reserves the right to withdraw that Winner’s selection and select an alternate Winner from among the eligible Nominees.
If a Winner cannot be contacted within 24 hours of the Promoter’s first attempted contact, declines participation, or is unable to meet the Winner obligations or nominate a guest who meets the guest eligibility requirements, the Promoter reserves the right to select an alternate Winner from among the eligible Nominees.
By entering the Campaign, each Entrant and Nominee grants to the Promoter a non-exclusive, royalty-free licence to use, reproduce, publish, display, adapt, and communicate the submitted content, together with the Entrant’s and Nominee’s names, images, likeness, voices, biographical information, and written submission, for campaign-related publicity, promotional, public relations, editorial, social media, digital, and media purposes.
To the extent permitted by law, Entrants and Nominees waive any moral rights they may have in submitted content to the extent necessary to give effect to the licence granted in this clause.
The Promoter will process personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”), for purposes including campaign administration, verification, communication with Entrants and Nominees, Winner selection, event administration, and related publicity where applicable.
By entering the Campaign, participants consent to:
By entering the Campaign, each Entrant confirms, and confirms that the Nominee has agreed, that Elizabeth Arden may contact them about Elizabeth Arden products, campaigns, events, and related promotional activities, subject to applicable law and any preferences or opt-out rights communicated by them.
Participants may request access to, correction of, or deletion of their personal information, subject to applicable law and the operational requirements of the Campaign. If a participant withdraws consent or requests deletion before the Campaign has been completed, the relevant entry may become invalid, or the participant may no longer be able to participate.
The Promoter reserves the right to disqualify any Entrant, Nominee, or entry that:
To the fullest extent permitted by law, the Promoter will not be liable for technical failures or for lost, delayed, or incomplete entries.
Attendance at the campaign event is voluntary and may involve inherent risks associated with travel, venue attendance, crowd movement, and participation in event activities. By attending, each Winner and guest acknowledges and accepts those inherent risks and attends at their own risk. Each Winner and guest must comply with the female-only event attendance requirements set out in these Terms & Conditions. To the fullest extent permitted by law, the Promoter will not be liable for any loss, damage, cost, claim, or injury arising from attendance at or participation in the campaign event or the Campaign, except to the extent caused by the Promoter’s gross negligence or where liability cannot lawfully be excluded.
The Promoter reserves the right to amend, suspend, postpone, or terminate the Campaign, or to substitute the campaign event or any campaign-related activity, where reasonably necessary due to technical failure, operational requirements, insufficient qualifying entries, legal or regulatory reasons, safety concerns, or circumstances beyond the Promoter’s reasonable control.
These Terms & Conditions are governed by the laws of South Africa.
For queries:
Email: [email protected]
Product Overview
Eau de Parfum
Created by women for women, Eternal Aura Eau de Parfum is the new signature fragrance by Elizabeth Arden. This radiant floral amber celebrates your aura, grace, and strength, transporting you from the everyday into a world of confident beauty.
Vibrant pink pepper and fresh pear create a sparkling opening before blooming into magnolia and pink peony. This heart is elevated by an exclusive nuance, crafted through a unique co-distillation extraction of rose and ambrette, developed specifically for Elizabeth Arden. Warm sandalwood and amber provide a sensual, lasting embrace.
Olfactive Territory
Floral Amber
The Ritual
Make the scent linger
Step 01
Massage the silky balm-to-cream onto clean skin to nourish and prime — a scented base that softens.
Step 02
Spritz 15 centimeters away on pulse points — wrists, neck, behind the ears — for depth and longevity.
Step 03
Mist the air in front of you and step through — a subtle, all-over scent that lasts all day.
The Collection
New · Eau de Parfum
A bold floral amber celebrating your aura, grace and strength — with pink pepper, magnolia and sandalwood.
New · Body Care
A silky balm-to-cream that nourishes, softens and revitalises — layering scent into skin.
30ml
50ml
100ml
125ml
Good to Know
You can find Elizabeth Arden Eternal Aura Eau de Parfum and Body Balm at these retailers: Amazon, Bash, Clicks, Dis-Chem, Edgars, Foschini, Medirite Plus, Miladys, Superbalist, Takealot, Truworths and Woolworths. We can’t wait for you to experience her 🌸
Eternal Aura Eau de Parfum is available in three sizes: 30ml, 50ml and 100ml. The Body Balm is available in one size: 125ml.
The new Eternal Aura Eau de Parfum will retail for an RRSP of R2,100 for 100ml, R1,600 for 50ml and R1,260 for 30ml. The Eternal Aura Body Balm will retail at R820. However, pricing may vary by retailer at different times due to retailer promotions.
Think of the Eternal Aura Body Balm as the body-care partner to the Eau de Parfum. It has a beautiful texture that melts into the skin, leaving it feeling moisturised, soft and lightly scented with notes of pink pepper, magnolia and sandalwood. It’s enriched with shea butter, cocoa butter and sweet almond oil to help nourish, smooth and visibly revitalise the skin. Perfect for layering before your fragrance. 🌸
Apply to clean, dry skin and massage until absorbed. For a beautifully layered scent, follow with Eternal Aura Eau de Parfum on your pulse points. 💗
The Eternal Aura Body Balm is 125ml.
You can nominate a woman whose blooming journey and shining moments deserve to be celebrated via the official Eternal Aura nomination form. You’ll need to complete the nomination form and submit a short written motivation explaining who she is, how she has inspired you and why she deserves to be recognised.
No, unfortunately this campaign is about paying it forward and recognising the inspiring women in your life.
Nominees must be women or individuals who identify as female, be 21 years or older, legal residents of South Africa, and available to attend the event in Johannesburg on 1 August 2026 if selected.
Anyone aged 18 years or older who would like to submit a woman with an inspiring story.
We welcome you to nominate more than one inspiring woman 🫶
No. Once an entry has been submitted, it is considered final and cannot be edited or amended.
You’ll need to complete the nomination form, submit a written motivation of maximum 150 words, and include at least one image or video of the person you are nominating. Videos must be no longer than 2 minutes.
We’re looking for nominations that truly capture the spirit of Eternal Aura 🌸
Eternal Aura celebrates women who have stepped into their aura and embraced the beauty of becoming — women whose journeys, growth, strength and presence deserve to be recognised.
Through the ‘Let Your Aura Bloom’ campaign, the team will be looking for heartfelt nominations that shine a light on remarkable women and the moments that have shaped who they are today.
The Let Your Aura Bloom winners will have the opportunity to attend the exclusive event in Johannesburg on 1 August and celebrate other inspiring women’s journeys.
The Let Your Aura Bloom competition opens on Sunday, 5 July 2026 at 20:00 and closes on Sunday, 19 July 2026 at 17:00. No late entries will be accepted.
The Let Your Aura Bloom launch event will take place on Saturday, 1 August 2026 in Johannesburg.
Yes. Each winner may bring one guest, provided the guest is a woman or individual who identifies as female, is 21 years or older, a legal resident of South Africa, and available to attend the event on 1 August 2026 in Johannesburg.
For now we wanted to start the journey in Johannesburg, but let us know if you want to see us in your city 😉
No, unfortunately transport and accommodation will be for your own account. We can’t wait to bloom with you! 🌸
For this campaign, nominees do not need to be based in Gauteng, however the event will take place in Johannesburg on 1 August 2026. If someone outside of Gauteng is nominated and selected, they would need to arrange their own transport and accommodation in order to attend the event.
Unfortunately if your nominee cannot attend, we will need to choose the next available nominee. To be recognised as a winner, nominees need to be available to attend the event in Joburg on 1 August 2026.
Your nominee will be contacted by the Elizabeth Arden South Africa team between the 20th and 21st of July. The final winners will be announced on 22 July on Elizabeth Arden’s social media pages (Instagram, Facebook and TikTok). Fingers crossed! 🤞
Yes. Winners will be announced on 22 July on Elizabeth Arden’s social media pages (Instagram, Facebook and TikTok). Fingers crossed! 🤞
Personal information will be processed for campaign-related purposes, including entry administration, verification, contacting entrants and nominees, winner selection, event coordination and related publicity where applicable.
If a nominee is selected as a winner, her name, image, likeness, voice, biographical information and submitted story/content may be used across campaign-related publicity, social media, digital, PR, editorial and promotional platforms.
Yes. Winners and their guests may be photographed, filmed, reposted on social media or appear in event content connected to the campaign. By attending, winners and guests acknowledge this as part of the campaign experience.
Yes. Please make sure your nominee knows you’re going to be nominating her for this special recognition. Looking forward to reading about her blooming journey.
No. Winners will be chosen by Elizabeth Arden South Africa based on each person’s inspirational story.
We will give you a window of 24 hours to respond. Unfortunately if you don’t respond within 24 hours we will move onto the next beautiful nominee.
The Let Your Aura Bloom campaign was created to celebrate women and individuals who identify as female, in line with the Eternal Aura fragrance story of modern femininity, confidence and self-expression. For this reason, the event is a female-only experience.
You can view the full competition Terms & Conditions here.
“Magnetic. Bold. Feminine.”
A new signature scent for Elizabeth Arden
A NEW SIGNATURE SCENT
FROM ELIZABETH ARDEN